Overview
Shopping addiction, also known as compulsive buying disorder (CBD), is a behavioral addiction characterized by an uncontrollable urge to shop, often resulting in financial, emotional, and social consequences. In South Korea, where consumer culture is vibrant and digital shopping is highly accessible, shopping addiction is a growing mental health concern, particularly among young adults and women.
What is Shopping Addiction?
Shopping addiction is a type of impulse control disorder where individuals repeatedly make purchases to relieve stress, cope with emotions, or feel a sense of reward. These purchases are often unnecessary and may lead to regret, debt, or personal conflict. Unlike occasional overspending, this condition involves compulsive, repetitive behaviors that interfere with daily life.
Symptoms
- Persistent, uncontrollable desire to shop
- Buying items not needed or never used
- Feeling euphoric or relieved after purchases
- Regret, guilt, or shame after shopping
- Lying about spending habits
- Financial problems due to excessive shopping
- Relationship conflicts over money or behavior
- Anxiety or depression when not shopping
Causes
- Psychological factors – Low self-esteem, anxiety, depression
- Emotional coping – Shopping to manage stress, sadness, or boredom
- Neurochemical imbalances – Dopamine release during shopping may reinforce the behavior
- Social and cultural pressure – Influence from advertisements, influencers, and trends
- Online accessibility – 24/7 online stores and fast delivery services increase temptation
Risk Factors
- Family history of addiction or mental health disorders
- Existing mood or anxiety disorders
- Young adulthood and adolescence
- Social isolation or emotional distress
- Cultural pressure to display wealth or fashion
- Frequent exposure to social media and online shopping platforms
Complications
- Financial debt and bankruptcy
- Relationship breakdowns
- Decline in work or academic performance
- Increased stress, anxiety, and depression
- Co-occurring addictions (e.g., alcohol, gambling)
- Legal issues (in extreme cases involving fraud)
Prevention
- Build awareness of triggers and emotions linked to shopping
- Set budgets and track expenses
- Limit exposure to shopping platforms and advertisements
- Focus on hobbies or healthier coping mechanisms
- Educate youth about responsible consumer behavior
- Seek help early if symptoms begin to interfere with daily life
Treatment Options in Korea
Diagnosis
- Evaluated by psychiatrists or psychologists using clinical interviews and behavioral assessments
- Often diagnosed alongside mood or anxiety disorders
Psychological Treatments
- Cognitive Behavioral Therapy (CBT) – Helps identify triggers and change unhealthy thought patterns
- Motivational Interviewing – Builds self-awareness and strengthens personal motivation for change
- Group Therapy – Support from others facing similar struggles
- Family Therapy – Address family dynamics and support systems
Medical Treatments
- Antidepressants or anti-anxiety medications – May help manage underlying mood disorders
- Impulse control medications – In some cases, drugs that reduce impulsivity may be used under supervision
Digital Detox and Lifestyle Support
- Limiting screen time and online shopping access
- Financial counseling or debt management services
- Support groups such as behavioral addiction programs
